Combine Study With Pleasure Attend the Summer School in Mexico City This Year

Item

Title
Combine Study With Pleasure
Attend the Summer School in Mexico City This Year
Description
This image represents an advertisement poster for summer school in Mexico City, Mexico.

The blue sky, dotted with light and fluffy white clouds, is superimposed with the text: "Combine study with pleasure." A pale blue-grey colored mountain range occupies the distant background of the image as does rolling fields whose stylized lines suggest the land's use for crops and farmland. The remains of a Pre-Colombian Aztec temple occupy the center right of the poster, calling attention to the cultural contexts of the image. Another swath of crops, this time represented using a golden yellow broken up with waves of brown, occupies the space in between the foreground and the Aztec pyramid. A Mexican boy, wearing a sombrero, riding a donkey, and carrying some sort of luggage occupies the foreground of the image. This boy is bordered by a large, stylized flowering cactus on the left and a representation of Pre-Colombian stylized statuary on the left. The statuary is blends into the black border of the entire poster, occupying the space above the following text: " Attend the summer school in Mexico City this year, Ask us for details."

The entire image is very stereotypical in its depiction of Mexico. The boy wearing the sombrero and riding the donkey acts as an iconic caricature of the cultures and the area being represented.

The exotic nature of the trip, as promoted by the poster is most evident via the visual connections to the past Pre-Colombian indigenous cultures. Such connections are not only apparent in the depiction of the Templo Mayor, The Great Pyramid of Tenochtitlán, but in the deprictions of the sombrero, the donkey, the rider himself, the flora, and the Pre-Colombian statuary. The color choices, vibrant yellow, greens, reds, and oranges with pale blues creates a very Southwestern mood, tone, and atmosphere within the image.
Date
Contributor
Z. Sherman | zas7474@g.rit.edu
Language
English
Type
Poster
Identifier
Poster 295

http://albert.rit.edu/search~S3/?searchtype=c&searcharg=Poster+295&searchscope=3&sortdropdown=-&SORT=D&extended=0&SUBMIT=Search&searchlimits=&searchorigarg=cPoster+279
Publisher

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